Pre Business Plan business evaluation

1. What is the primary product offering your business will be selling? (Be as specific as possible)

1. How much yearly income do you want to net from the business when it reaches “success”?

1. How many of the products above do you need to sell in a year to produce this level of net income?

1. What is the average price of the products sold above?

1. To how many different customers will you be selling your product? Will they be the same customers each year, or will they be different customers each year? (Repeat customers?)

1. Why will these customers buy from you in preference to competition?

1. How will they learn that you are selling your offering?

1. How will you deliver that many products to that many customers each year?

1. How long do you expect to take to reach the level of “success” defined above?