Small business is about success. The success of the American dream. The success of the entrepreneur who believes he or she can make a new business idea a thriving reality. Sure, there is power in positive thinking. Don’t discount it. Whether a solo entrepreneur or a small business owner with a staff of 50, your attitude toward business will affect the success of your business. The moment you become a business owner, you represent yourself, the business and expectations for success. Your attitude and manner convey your confidence and commitment to small business. Be sure both embody a can do outlook.

So many entrepreneurs have told me they get a charge from the challenge. They have that adrenaline rush that keeps them going. The inner desire to succeed combined with the hard work of the real world makes all the difference. As an entrepreneur, you never underestimate the competition and you never underestimate your ability to rise to the occasion. Small business is dynamic and your energy level both real and perceived by others, influences how successful you will be in the marketplace. In the small business world of modest profit margins, fierce competition and time constraints—don’t be guilty of the four cardinal can’t do it ways of thinking.

 

• I can’t. I have no time—I’m busy handling what I have now.
• I can’t. There is just not enough money to do everything.
• I can’t. My competitors are making the market too tough.
• I can’t. Technology will only complicate my business.

 

Successful entrepreneurs are people of endless possibilities. Not every opportunity is seized. No, an unending supply of funds are not available. No, competitors don’t go away. And no, technology doesn’t arrive without a learning curve. Yet, those people you most admire in business, look not at obstacles but at opportunities. That spirit of can do—what can we do today, what will we do tomorrow and how we will succeed is the essence of success.

Successful business people know where their businesses are going. They have a plan that they are willing to follow to the letter, in order to achieve their clear goals. Mentally prepare for success. Develop the can do outlook. Be the motivator, the dreamer and the real world implementer. Commit yourself to the balancing act of the world of possibilities and the business realities. You set the tone for your business. Customers, colleagues, employees and lenders all look to you to gauge the value and strength of your business. Your positive attitude and energy signal the vitality of this small business.

Every entrepreneur should have a sounding board outside the business—be it a colleague, friend or business counselor. All three would be just fine. Get different perspectives. Gain energy from other’s ideas, as well as your own. Sign up for free and confidential counseling now and receive the help you need.