Base Your Organization on Business Goals and Objectives

The structure of a business should be based upon both long-term goals and short-term objectives. An organization built on any other basis will have an unsound structure. Structure is important in a small business. You have little room for error. Whether you follow a specific quality program or not—believe in the concept of doing right the first time. Make that concept your mantra and your daily habit. Your success depends upon it.

The starting point for your success plan should focus on long-range goals. Decide what you want from your business? Do you want to be a leader in the field? Or do you want to be a dominant player in your own local community? Are you content to make a good living for you and your family? Or do you want to make a million before you’re 50. Be honest with yourself. Your goals will guide you in setting your overall direction, as well as the short-term objectives to help you achieve those goals.

Here are a few basic steps you can follow to allow you to meet your objectives and achieve your goals.

-- Develop an overall goal.

-- Define two to three key objectives.

-- Develop criteria for measuring the firm’s progress.

-- Refine these objectives with implementation and measurement strategies.

-- Develop timetables and action plans to support your business objectives.

-- Get everything in writing. Establish a frame of reference for the work ahead.

The six steps above can help you set forth the organizational framework for your success. These are the goals you have set forth and you can adapt them as they may need updated over time. In the meantime, you can set a clear course for your business and act in accordance with your plans for success. You should be constantly alert to the need for organizational change to meet objectives. Part of doing it right the first time is giving yourself time to reflect and adjust your plans as needed.

Whether you are opening a business for the first time or have operated a successful company for years, consider obtaining an outside opinion. A sounding board from outside the company can often offer insights that help you be a more effective entrepreneur. You can call upon the SCORE Association (Service Corps of Retired Executives) for free and confidential business advice and mentoring.

SCORE is a nonprofit, volunteer service organization dedicated to the formation, growth and success of small business. More than 12,000 men and women from around the country give their time and talent to provide one-to-one business counseling in communities throughout the country. All volunteers honor a code of ethics, which assures you that your business secrets are safe. In addition, counselors accept no fees. This service is completely free of charge. There are 389 SCORE chapters throughout the country, which can offer help. Counseling is offered free and local workshops and seminars are held for a modest fee. For a referral to the SCORE chapter nearest you, call 1 (800) 634-0245.

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